AT&T Direct Marketing – Product Launch Design A/B Testing for Email Campaigns
Date: 2011 – Project: B2B campaigns for AT&T Internet Services & Design team. I collaborated with the creative director, marketing and design teammates. I conceptualized and managed visual design deliverables for over 2000 online campaigns. Email campaigns, at this time, were a common direct marketing strategy to promote new products and services. Additionally, reducing support calls by improving userflows and minimizing errors, were key indicators of success.
AT&T Product Launch – Online Banner Ads and Promotional Emails
[vc_row][vc_column width=”2/3″][vc_column_text css_animation=”fadeIn”] [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css_animation=”fadeIn”] New Product Launch Banners: Skills: UX Content, Graphic Design, Online Marketing Project: Banner design for AT&T B2B new product campaigns. I received copy from marketing department, listing many features and promotional information that I had to condensed to fit and target product features of the design. Date: April 04, 2013 …
Coca-Cola Intranet Banners – Message of Corporate Outreach
[vc_row][vc_column width=”2/3″][vc_column_text css_animation=”fadeIn”] [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css_animation=”fadeIn”] Banners for Coca-Cola’s Global Intranet Date: 2008 Project: Coca-Cola banners for global employees. Goal: The goal was to create a unified corporate vision by engaging global partners with inspiring daily content. These simple banners were the first impression and primary call-to-action for their inspirational world news. Solution: Coca-Cola is much …