Fundamentally Lean UX and other forms of UX all have the same goal in mind; delivering a great user experience
By John Travis Holt – 10-20-2021 The Essentials: Customer Journey Maps During the creation of customer journey maps my team is trying to answer the “What ifs”. We set out to diagram all of the touch points that our customers come into contact with the company online or off. 1. Narrowing: I review the goals …
If trends teach us anything, it is that user experience depends on how clearly data is presented to users. This is why flat design is seeing a comeback in recent years with Flat 2.0 leading the way. Flat 2.0 solves the limits of skeuomorphic design which relied on heavy graphics to make items resemble …
Return to part one: Key Elements of a Service Blueprint Blueprints can be adapted to context and business goals by introducing the additional elements as needed: Arrows Arrows are a key element of service blueprinting. They indicate relationships, and more importantly, dependencies. A single arrow suggests a linear, one-way exchange, while a double arrow suggests the …
Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience. What Is a Service Blueprint? Definition: A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey. Think …
The Secret Sauce The drastic changes in Google’s ranking algorithm since 2010 largely share one theme: user-experience quality. In this series I will cover all aspects of SEO for content, often called the holistic approach. SEO in UX design: If the site initially fails to answer the user’s search engine query, it must at least …