Mockups to Improve Customer Relations – ACT Wedding Registry

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Customer Relationship Management – Managing Macy’s Customers in One Place

Goal: Improve business relationships. Design a CRM system to help Macy’s stay connected to customers, streamline processes and improve relationships that generate sales from an online wedding registry system.

Role: I worked with business analyst to gather requirements then designed the  mockups based on user flows. I performed user testing of sales staff using ACT CRM system in the field.