AT&T Product Launch – Online Banner Ads and Promotional Emails
[vc_row][vc_column width=”2/3″][vc_column_text css_animation=”fadeIn”] [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css_animation=”fadeIn”] New Product Launch Banners: Skills: UX Content, Graphic Design, Online Marketing Project: Banner design for AT&T B2B new product campaigns. I received copy from marketing department, listing many features and promotional information that I had to condensed to fit and target product features of the design. Date: April 04, 2013 …
UX Content and Marketing Design – Promotional Pages for Enterprise
DSL Services for Enterprise Customers Project: To create a landing page for AT&T DSL services for business customers. The primary navigation was the only established UI. I received copy from marketing departments, features functions and promotional information to create this landing page. I also selected the images and built the related splash images for the video. …
Good2Grow for The Morrison Agency – Responsive Mobile UI Design
[vc_row][vc_column width=”2/3″][vc_column_text css_animation=”fadeInDown”][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text] Adaptive vs. Responsive UX Design for Multiple Screen Sizes: Good2Grow Skills: Graphic Design, UI Typography, CSS3, Preparing UI Assets Development Teams Project: Create a mobile version of Good2Grow’s website – The differences between responsive and adaptive design approaches spotlight important options for us as web and app designers. Choosing with insight …
Input Masks and Mobile Credit Card Processing for Dunkin Donuts
Dunkin Donuts Credit Card Processing Actions on Mobile Devices: Project: Mobile credit card processing for Dunkin Donuts. Improve the success of form submission by diminishing fields and correction frustration for entering payment method. Goal: to design a usable and trustworthy credit card checkout experience for mobile users without forms Solution: Input Masks Design – Input masks integrate …
XPO Logistics – Solving Problems Quickly, Introducing New UX Functionality in Wireframes
[vc_row][vc_column width=”2/3″][vc_column_text css_animation=”fadeIn”] [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css_animation=”fadeIn”] Hi-Fi Wireframes with Annotation for Development Teams Project Objective: As part of XPO Logistics UX team I created a single interface for many activities, reducing multiple screens and popups that delay productivity. Because of the extreme deadlines and number of feature functions required (over 150 in two months) I suggested …
Macy’s Productivity Manager Design Specifications for Development Teams
Customer Relationship Management – Managing Macy’s Customers in One Place Macy’s Productivity Manager Design Specs for Development Teams:I use spec docs to reduce layout confusion during the development process. This process details spacing, location, color, etc. of the final user interface design. The document is used internally to ensure the designer, developers and copywriters are …
Mockups to Improve Customer Relations – ACT Wedding Registry
[vc_row][vc_column width=”2/3″][vc_column_text css_animation=”fadeIn”] [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css_animation=”fadeIn”] Customer Relationship Management – Managing Macy’s Customers in One Place Goal: Improve business relationships. Design a CRM system to help Macy’s stay connected to customers, streamline processes and improve relationships that generate sales from an online wedding registry system. Role: I worked with business analyst to gather requirements then …
Discovery Workshops, Whiteboards for UI Sketching and User Journeys
Humans think in terms of narrative. I conducted “whiteboard workshops” on all features developed during the “war room” exercise at XPO Logistics. Because of time constraints this process worked well to define user journeys and pain points. I photograph the whiteboard and then create the wireframe (WF) for review by the team.
AT&T – UX Research & Testing – Looking for a Few Good Customers
[vc_row][vc_column width=”2/3″][vc_column_text] [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text] Research Testing Form for Internet Services & Design My Contribution: Graphic Design, Branding, Logo Design. User Interface Design, UX Content Project Summary: I joined AT&T’s Interactive Solutions & Design department with a solid background in graphic design and user interface development. After a couple years designing successful marketing campaigns and managing …
Coca-Cola Intranet Banners – Message of Corporate Outreach
[vc_row][vc_column width=”2/3″][vc_column_text css_animation=”fadeIn”] [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css_animation=”fadeIn”] Banners for Coca-Cola’s Global Intranet Date: 2008 Project: Coca-Cola banners for global employees. Goal: The goal was to create a unified corporate vision by engaging global partners with inspiring daily content. These simple banners were the first impression and primary call-to-action for their inspirational world news. Solution: Coca-Cola is much …